Botran 80th Anniversary Campaign
Botran began with a big leap of life. Five rum-loving brothers made one eye-opening journey from sunny Spain to glorious Guatemala and there has been no looking back since 1940.
Botran rum 80th anniversary celebrates its origin (a thriving Guatemala), taste (rum-mastery) and cheerfulness (great moments) with a rontastic style – so let’s put our glasses together and celebrate together 80 years with RON-BUM-BUM style.
“Like the smile, music is part of a universal language that makes the RON-BUM-BUM more than a phrase, it carries the essence of our Rontastic universe. Moreover, it entails a cheerful, colourful and electrifying spirit that expands our brand universe” said Ivan Valdez, Global Marketing Manager
“THE RON-BUM-BUM CONCEPT IS THAT VERY THING TOTALLY OURS, INDEFINIBLE BUT RONTASTIC”
Sustainable. Fresh. Guatemalan. Rum-loving. Eye-smiling. Friendship-starting. Unfiltered openness. This is how we make rum. This is how we make moments Rontastic.