Botran began with a big leap of life.  Five rum-loving brothers made one eye-opening journey from sunny Spain to glorious Guatemala and there has been no looking back since 1940.

Botran rum 80^th anniversary celebrates its origin (a thriving Guatemala), taste (rum-mastery) and cheerfulness (great moments) with a rontastic style – so let’s put our glasses together and celebrate together 80 years with RON-BUM-BUM style.

“Like the smile, music is part of a universal language that makes the RON-BUM-BUM more than a phrase, it carries the essence of our Rontastic universe.  Moreover, it entails a cheerful, colourful and electrifying spirit that expands our brand universe” said Ivan Valdez, Global Marketing Manager

“THE RON-BUM-BUM CONCEPT IS THAT VERY THING TOTALLY OURS, INDEFINIBLE BUT RONTASTIC”

Sustainable. Fresh. Guatemalan. Rum-loving. Eye-smiling. Friendship-starting. Unfiltered openness.  This is how we make rum.  This is how we make moments Rontastic.